Josh Proctor

Head of Cultural Insight/Co-Founder at jump! Culture Studio

Josh Proctor is Head of Cultural Insight and co-founder of jump! Culture Studio – the business’ specialised cultural intelligence practice operating at the intersection of provocative thinking and actionable strategy. He has over 5 years’ experience in culture led strategy, insight, and innovation and is responsible for driving the growth of jump! Culture Studio. Josh has worked on global cultural innovation, strategy, and insight projects for clients including adidas, Heineken, Red Bull, Woolrich, Jameson, DAZN, and Dr. Martens. He is a trained semiotician and holds a master’s in City Design and Social Science from the London School of Economics where he focussed the intersection between the built environment and urban cultural production. His academic background translates into his professional practice as he specialises in leveraging nuanced cultural intelligence to build breakthrough global brands.