Fola Enifeni, Author at MediaCat

Fola Enifeni

Freelance strategist

A consumer-minded, channel agnostic strategist that uses the understanding of people to develop insight-led campaigns for clients across tech, finance, FMCG, fashion, sports and retail. Having worked in various disciplines of advertising including experiential, shopper, innovation and social, Fola is a problem-solver who takes pride in making the complex simple, telling compelling stories and producing inspiration to supercharge creative thinking.

ALL ARTICLES

The pursuit of happiness is a battle against capitalism

Marijuana is big business and mindfulness is a workplace routine... 18.04.2023

New age of ‘idols’: new rules of engagement

We've moved away from traditional, one-sided celebrity worship... 24.03.2023

Kill the stereotypes and get to know real people

Destroy generic labelling and smash lazy generalisation, says Fola... 31.01.2023

We need strategy that breaks away from static plans

In making plans we need to still leave room for adventure, lest we stifle creativity, says Fola Enif... 29.11.2022