Berkant Avcı

As a brand strategist Avci has developed both local and regional brand strategies for various brands from FMCG to retail. He is Yildiz Technical University Economics graduate and holds a master’s degree in Marketing Communication from Galatasaray University. He is currently working as the Executive Strategy Director in DDB Turkey whilst writing about generations and communication trends in MediaCat as a columnist.Avci was awarded with two Lions from Cannes Creativity Festival in 2015 for his work at the age of 26 and named as “The Strategist of the Year” in Turkey in 2017 and 2021. In 2018, he was on MediaCat’s “30 Under 30” list. Under his strategic leadership, his previous agency has also been named as one of the most creative agencies in Turkey in 2018. His recent works for brands like Samsung, Sunsilk, Rexona, Axe (Lynx), Cornetto, Lipton, Axa, TEB (BNP Paribas) and Shell has won over 10 Effies in Effie Turkey.